I’m getting ready for my first day of two-week adventure at Scripps Networks Interactive and the Knoxville News Sentinel. I’m one of six recipients of the 2012 Scripps Howard Foundation/Association for Education in Journalism and Mass Communication (AEJMC) Social Media Externship Grants.
The primary goal of the fellowship is for me to observe and interact with executives in various departments in both operations to learn how social media is transforming their businesses. I will spend two weeks in Knoxville and the WKU School of Journalism and Broadcasting will host a Scripps executive this fall to share more real-world social media applications with students and faculty.
I could not be more excited about the opportunity to explore the application of social media in the “real-world.” Media is changing fast and it’s important that academics keep pace by observing innovative companies in their environment. A great example of this kind of innovation is HGTV’s new magazine partnership with Hearst. As coordinator of the WKU AD+PR unit, I’m responsible for curriculum changes to insure that our graduates have the skills that are needed by innovative companies, such as Scripps.