It’s not how you define your brand that counts. That’s only part of the equation. It’s how consumers define your brand that really matters in a digital world. Balancing these two perceptions is a big challenge for brands’ today. That’s where we can help.
Branding is the process of transforming intangible perceptions about your product or service into reality. Offline branding will always be important. Can’t beat “real-world” impact. But, online branding is no longer an “add-on.” Social Search is a routine part of the landscape. So, now is a great time to learn what consumers are saying about you, engage them with relevant content and enhance your brand value. The emergence of mobile search and mobile social networking means that digital branding is becoming even more important to organizations of all types.
We use insights garnered from social media to guide our branding recommendations. Real-world. Real-personal.
A branding plan from adthinktank provides you with in-depth consumer insights along with an actionable plan to effectively align your brand’s online and offline perceptions.
Research leads to branding strategy. But, unless your brand’s identity captures consumers’ attention, odds of failure are high. Design is the next step is turning your brand into a success.