The Blog.

7
Jan 2013
It’s easy to get lost in the mountain of information we now access through the Internet and other e-content. Perhaps, a case of too much information. But, tying these bits of information together is...

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27
Jun 2012
OK. Pandora does streaming radio. But, the ability to personalize media is the key to all future media, including TV. The video above is a vision of what TV will become. The trends support...

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25
Jun 2012
Just returning from the Edelman Academic Summit held this year in Palo Alto, CA. What a fabulous event! With 40 speakers and 16 sessions over three days, my brain is still hurting. Richard Edelman...

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7
Jun 2012
I’ve had the opportunity to spend time this week with various executives at Scripps Networks Interactive (SNI) in Knoxville, TN. While conversations have ranged across the spectrum, I’m now much more aware of the...

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3
Jun 2012
I’m getting ready for my first day of two-week adventure at Scripps Networks Interactive and the Knoxville News Sentinel. I’m one of six recipients of the 2012 Scripps Howard Foundation/Association for Education in Journalism...

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24
May 2012
Sesame Street’s Kermit is back in a new campaign for Johnson & Johnson’s Band-Aids. As reported by the LA Times, Muppet-brand Band-Aids act as QR codes to open a singing Kermit the Frog and...

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20
May 2012
There is no question that gaming culture is now mainstream. From frequent-flyer miles to Weight-Watchers points, gaming is a natural part of our lives. Gamification is the application of gaming concepts to non-game situations....

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19
May 2012
While some academic studies have shown that Facebook users tend to exhibit narcissistic tendencies, a new study reported in the NYT may shed some new light on this. http://nyti.ms/JMQIQ8 Researchers at the University of...

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30
Apr 2012
We know that the process of branding actually rewires consumer thinking patterns. Anyone know an Apple Addict? Recent stories in USA Today and the WSJ outline instances of flagging brands being reborn and dead...

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22
Apr 2012
Brand personality is at the core of any branding strategy. Knowing who you are and how you want to project your personality to the public is critical before developing actual branding strategies. Film producer,...

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