Welcome to the Branding Revolution!
Some argue that behavioral advertising has eroded the need for branding. We disagree. Having a “brand story” makes engaging your fans easier and more meaningful for both. A compelling and cohesive brand message told across various platforms is proven to increase fan loyalty and engagement. Brand content is becoming the new advertising.
Welcome to the branding revolution, where small to medium business actually have an edge over larger companies. Crafting authentic brand content begins with a BrandAudit. Our proprietary research tactics incorporate several methodologies to assemble a 360′ perceptual view of your company or brand. The BrandAudit provides the perfect base to develop a communication plan to reach your fans or fans to be. Finally, our team can engage your consumers in new ways through various brand content and experiences.
Adthinktank is led by Cliff Shaluta. Cliff is professor of advertising at Western Kentucky University’s School of Journalism & Broadcasting. Cliff manages both the Ad+PR programs and is a member of the WKU graduate faculty. He teaches classes in account planning, digital technologies, research, media, and branding. Cliff’s recent academic research is focused on “gamification” of business and education. Cliff was awarded one of six national AEJMC Scripps Fellowships in 2012 and spent 2 weeks at Scripps Networks Interactive in Knoxville, TN. He is an Edelman New Media Academic Summit regular and an entrepreneur. Cliff has worked with dozens of start-ups as well as larger corporate clients on a variety of projects. See our portfolio for examples of agency work.
We would welcome an opportunity to discuss your brand. Just use our handy contact form to request more information. We’ll respond within 24 hours.